Directors Notes Interview

In Arcadian, a music video created for Seattle-based electronic-music producer Symbion Project, Director Sherif R. Alabede presents a dual narrative which slips between the reality and fantasy existence of a death row prisoner headed for execution. Ahead of Arcadian’s SXSW screening next month, Sherif shares how he and his team transformed a decommissioned prison into a pink neon-infused world of combative choreography.



Speaking to the concept of the video, Zeds Dead share that, “The song is about friendship and we thought it would be a cool twist to make it about dogs.” The Sherif Alabede directed visual follows a pair of canine friends on an epic journey through the dark streets of the city.


The three minute, single-shot video features bloody cheerleaders dropping it low, illuminated by the buzzy neon signs of a deserted 50s diner. Between the greasy spoon setting and the cheer squad's red and white vintage uniforms, the video is serving some serious Twin Peaks vibes (might that 'R' embroidery be a nod to the spooky series' Double R Diner?)